Alaska Airlines Magazine focuses on the people and places of the Alaska Airlines route system, exploring the issues, trends and events that shape these regions. On board Alaska Airlines, the average reader is 49 years of age with an average household income of $103,000 annually. Research shows that Alaska Airlines has a 61% readership, with an average 935,260 monthly readers. The average number of passengers boarding Alaska Airlines per month is estimated at 1,533,213.
Alaska Airlines serves the areas of Alaska, Arizona, California, Colorado, Florida, Georgia, Hawaii, Idaho, Illinois, Massachusetts, Minnesota, Missouri, Montana, Nevada, New York/New Jersey, Oregon, Pennsylvania, Texas, Washington, Washington D.C, Western Canada and Mexico, totaling at 90 destinations served.